James Cropper Supports Ellen MacArthur Foundation New Plastics Economy

Over the past four years, the Ellen MacArthur Foundation’s New Plastics Economy initiative has rallied businesses and governments behind a positive vision of a circular economy for plastics. Its 2016 and 2017 New Plastics Economy reports captured worldwide headlines, revealing the financial and environmental costs of waste plastic and pollution.

James Cropper were amongst the first 250 companies to become a signatory to the new Global Commitment.  There are now more than 350 consumer goods companies and retailers who have committed to increase recycled content in their packaging to an average of 25% by 2025, compared with the current global average of just 2%.

James Cropper are one of 10 suppliers to the packaging industry who have signed up and have specifically committed to support the Global Commitment by;

  1. Supporting customers to eliminate problematic or unnecessary plastic packaging through the supply of ColourformTM plastic free packaging and other paper alternatives. 
  2. Increasing our capacity for CupCyclingTM (upcycling of paper cups) by working together with retailers, waste management companies, and other stakeholders to increase the collection and supply of used cups to our facility.  We will also continue to work with our customer base to generate demand for the resulting recycled fibres.
  3. Sending all plastic recovered during the CupCyclingTM process for recycling or re-use by 2025.

The Spring New Plastics Economy Global Commitment report has been released this week and reveals targets and initial steps by Global Commitment signatories to eliminate plastics waste and pollution.

The report outlines how leading businesses and governments will end the use of problematic and unnecessary plastic. This includes PVC and single-use plastic straws and carrier bags, many of them pledge to do so by the end of this year. 40 brands and retailers are piloting or expanding reuse and refill schemes.

Details of how brands, governments, and other organisations are tackling plastic pollution have been set out side-by-side for the first time, thanks to a new report published by the Ellen MacArthur Foundation’s New Plastics Economy initiative, in collaboration with UN Environment. The Global Commitment established a vision to stop plastic waste and pollution at source by applying circular economy principles.

Each of the 350 signatories have committed to:

  • Eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models
  • Innovate to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025
  • Circulate the plastic produced, by significantly increasing the volumes of plastic reused or recycled into new packaging

New Plastics Economy lead Sander Defruyt said “The targets and action plans set out in this report are a significant step forward compared with the pace of change of past decades. However, they are still far from truly matching the scale of the problem, particularly when it comes to elimination of unnecessary items and innovation towards reuse models. Ambition levels must continue to rise to make real strides in addressing global plastic pollution by 2025, and moving from commitment to action is crucial. Major investments, innovations, and transformation programmes need to be started now, to realise the impact by 2025.”

Read the full Spring report here.


James Cropper Supports Ellen MacArthur Foundation New Plastics Economy